Kim Kardashian filed a lawsuit last July against parent company The Gap for using a Kim look-alike in an Old Navy commercial. Kardashian says Melissa Molinaro, the model used in the TV commercial, confused fans and violated her rights to her name and image. Kim believes the damages she faced due to the ad are significant – she’s hoping to get $20 million out of the lawsuit. The Gap has now responded to the lawsuit by launching an investigation into whether or not Kim’s image was actually damaged. They’re questioning the reality star’s motives behind the suit and plan to look into how much Bebe and Sears made from exclusive deals for clothing lines with Kardashian and why Bebe ultimately dropped her line. Sources close to the company say The Gap is either trying to show that Kim’s reputation was already so damaged that they did no harm, or that Kardashian is nothing like Molinaro. Either way, The Gap may not pay a dime even if they lose the case. They’ve already gotten their advertising agency’s insurer to cover the fees associated with Kim’s lawsuit.

Many other celebrities have gotten into legal battles with clothing companies as well. Here are a few stars that sue companies for trying to profit off their image.

Mike “The Situation” Sorrentino

The Situation sued Abercrombie & Fitch in 2011 for using his trademarked Jersey Shore catchphrases without permission. The lawsuit came after the company issued a press release asking Mike to stop wearing their clothes.

Jessica Alba

Jessica Alba sued Belly Bandit, a company that makes post-pregnancy clothing, in 2011 for using her image without permission to market and sell their products. She is seeking damages of over $1 million.

Tags: Celebrity Gossip, Celebs, Girls Talkin Smack, Jessica Alba, kim kardashian, the situation

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