Feb
10
Beyoncé & Jay-Z Trademark The Name ‘Blue Ivy’
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It looks like everybody is so enamored with newborn Blue Ivy Carter that some unscrupulous people are trying to profit from the little girl’s name … and it is because of that reason that new parents Beyoncé Knowles and Jay-Z have taken steps to officially trademark the name Blue Ivy for their use only. This means that not only can no one else use the name for financial gain but the parents can, instead, use the name Blue Ivy for any future products they wish to market. HMMM. Read below to find out more about the trademarking of Blue Ivy‘s name.
About a month after the world started buzzing about the baby name Blue Ivy, parents Jay-Z and Beyonce are applying to get the moniker trademarked. An approved trademark could give them the rights to transform Blue Ivy from tiny baby into billion-dollar brand. While Boston event planner Veronica Alexander had already named her business Blue Ivy before the baby was born, two other individuals recently submitted applications to trademark the name after the highly publicized birth, possibly leading the celebrity couple to hasten their own application. On Jan. 11, fashion designer Joseph Mbeh attempted to trademark “Blue Ivy (Read more...)